Google Analytics is a vital tool for any business owner. Available in free and paid subscription, Google Analytics can track and report website traffic.
In today’s online marketing, knowing how to grow your business is imperative. With this Google tool, you can get a complete picture of what and who your audience members are and what their needs are.
Know your goals
To use it properly, you must understand your goals first. That is, what goals would you like to accomplish? Do you wish to establish your brand’s reputation online? Would you like to gain recognition? Or you only want to increase traffic and conversions?
When you understand who your visitors are and why they visit your site, you can better emphasize your products and services more. In this way, your guests will quickly find the desired products from your shop and possibly purchase them.
If you have an eCommerce site, Google Analytics can be your most valuable tool to acquire more information about your audience. In this way, you can improve your site to cater to your visitors’ needs based on those pieces of information.
By understanding them, you can create strategies that can assist you in retaining and converting your visitors into paying customers. As a marketer, you can also find ways to generate online content that will have a real conversion potential.
Google Analytics has features that let you track visits, page view traffic, visitors and the average time visitors spend on the website, among others. With those metrics, you will know the number of paid visits and free user visits.
If you are a content writer or a web designer, you will know whether or not your content or user interface is working. Google Analytics provides reports on bounce rates, as well as user navigation through those pages on your site.
Track and analyze mobile traffic
More and more people are now using their mobile devices to view and visit websites. With usage shifting to mobile devices, the need to understand multi-platform audience has become increasingly vital.
The good thing is that Google Analytics can be easily used to track mobile and desktop searchers and leads. That is, you can track visits and the time your visitors stay on your site. It does not matter what device they use. This Google’s platform will let you see those details.
To dig deeper on how to use Google Analytics properly, you can read its free tutorials and watch videos. Or you can hire a Google Analytics experts to help you out in understanding your visitors.