Some SEO experts and brands believe that keyword rankings are an important metric to track the success of an SEO campaign. But is it still the case today? The short answer for it is “no.” The reason for this is that it can be costly to track all keywords. It is especially true if you…
Google Analytics is a vital tool for any business owner. Available in free and paid subscription, Google Analytics can track and report website traffic. In today’s online marketing, knowing how to grow your business is imperative. With this Google tool, you can get a complete picture of what and who your audience members are and…
In the recent years, online marketing has changed dramatically. One of those platforms that created the change is Google Adwords. This paid online advertising is an effective method to improve your business’ online visibility. Small, medium and big organizations are using it to promote their businesses. If you are not using it yet, you might…
If you have a website for your business for a while and consider yourself to be somewhat savvy when it comes to marketing and using the Internet, you probably think that you can handle something like Search Engine Optimization (SEO) all on your own. While you may grasp the basics of what SEO is all…