Some SEO experts and brands believe that keyword rankings are an important metric to track the success of an SEO campaign. But is it still the case today? The short answer for it is “no.” The reason for this is that it can be costly to track all keywords. It is especially true if you…
With mobile Internet, it is now easier to find information on the go. In 2015, more than half of mobile device users accessed the Internet through their mobile devices. By 2018, that figure will grow to 61 percent. As a marketer, you should keep that trend in mind. To ensure that you are keeping with…
Keywords are still vital to your SEO campaign. Knowing the right terms to use can produce great results. To know the right keywords, you should define and categorize your keywords that will assist your community building and outreach online. On this list, let’s talk about the types of keywords that may help boost your SEO…
Google and social media have proven to be useful tools for seismologists. They can track and predict earthquakes using these tools. Now, you can get more useful information about earthquakes with the announcement of Google in June that it partnered with the USGS to add in-depth information about earthquake to its search results page. With…
Some of you would use Google search to know more about your medical symptoms. Unfortunately, Google search results are not useful. In some cases, they are quite alarming. Thankfully, Google developed a cure for it. In June this year, the company introduced symptom search, a new feature that offers better search results about a symptom….
Google is giving its users more reasons to utilize its search engine. Recently, the company announced that it is expanding its mobile search formats. The new formats will now include flight price tracking, discovery ads, and several others. The latest features will be added in the coming weeks. They can help consumers with travel-related searches….
Last week, Google updated its anti-piracy efforts. The company noted that the majority of pirate sites lost most of their search traffic because Google ranked them low. Then again, the company pointed out that it would not remove those sites’ domain names from its search results page. It is to avoid over-broad censorship. The entertainment…
In the recent years, online marketing has changed dramatically. One of those platforms that created the change is Google Adwords. This paid online advertising is an effective method to improve your business’ online visibility. Small, medium and big organizations are using it to promote their businesses. If you are not using it yet, you might…
In May, Google announced during the Google Performance Summit that it is going to make a significant number of changes to its Adwords program. Most of these changes will be on mobile and local searches. Recently, a lot of Google users notice that when they search a local business using the Google Map, they see…
Having any type of business on the Internet today is not an easy thing. No matter how big or small the business may be it takes a lot of time and effort on your part to keep your website up so that it has all of your important information, looks good, and is easy to…