Some SEO experts and brands believe that keyword rankings are an important metric to track the success of an SEO campaign. But is it still the case today? The short answer for it is “no.” The reason for this is that it can be costly to track all keywords. It is especially true if you…
With mobile Internet, it is now easier to find information on the go. In 2015, more than half of mobile device users accessed the Internet through their mobile devices. By 2018, that figure will grow to 61 percent. As a marketer, you should keep that trend in mind. To ensure that you are keeping with…
Google is giving its users more reasons to utilize its search engine. Recently, the company announced that it is expanding its mobile search formats. The new formats will now include flight price tracking, discovery ads, and several others. The latest features will be added in the coming weeks. They can help consumers with travel-related searches….
Last week, Google updated its anti-piracy efforts. The company noted that the majority of pirate sites lost most of their search traffic because Google ranked them low. Then again, the company pointed out that it would not remove those sites’ domain names from its search results page. It is to avoid over-broad censorship. The entertainment…
You have probably heard a lot about Search Engine Optimization (SEO) over the last several years. If you own and operate your own business and website, you are likely already aware of what SEO is and how it can benefit you; however, perhaps you have never really put much effort into SEO and used it…
Your business and your website have been going along pretty well for a while now, but lately you have seen a drop-off in site traffic, sales and revenue. You have not really changed anything along the way and think you have good products and services, so you are not really sure where the problems may…